How do you picture identity? What happens when you ask individuals to make visual representations of their own identities, influences, and relationships? Drawing upon an array of disciplines from neuroscience to philosophy, and art to social theory, David Gauntlett explores the ways in which researc[...]

"David Gauntlett's analysis of media effects research is still timely, impressively thorough, and yet a pleasure to read. Published in this edition with excellent new material about his creative new alternatives to traditional 'effects' studies, this book is a must-have package for media students." [...]